Jamie T - Zombie

Narrative behind the video:

The narrative behind this video is quite simple. 'Jamie T' and his band, begin playing in a pud in front of a small amount of people. As the song gets more and more upbeat, the band members begin to follow the lyrics and turn into zombies themselves.
The underline meaning for this song is that everyone in society don't know what they are doing and are following each other like they are zombies.

What is it's purpose?

The purpose of this music video is to advertise 'Jamie T' and his music. However, this music video also shows the main singer as having skill when playing instruments.  This music video begins to be just an average performance video, with the average band set up, but as it continues the band seems to follow the "narrative" created through their lyrics and become zombies themselves.

How do they objectify women/man?

In this video, they don't really objectify or present men and women differently. The only people really presented in this video are the band members themselves.

How is the star objectified? 

The star in this video is the lead singer "Jamie T", which is clear from this video is at the front and has the majority of 'close up' shots, focused on him. He is presented as a musician as well as a singer, which shows the audience he is skilled. The rest of the band members have their own 'close up' shots as well, but not as many as the lead singer. However, in the narrative of this video, 'Jamie T', the star is last to turn in to a zombie, again showing him as different from the rest. Also, in the video, the two guitar players are sharing a microphone, yet again pushing the idea that the lead singer in the star in this music video.

How do they reflect their genre?

The genre of 'Jamie T' 's music is post punk or indie rock. Items in this video help to back up the genre of indie rock, like the denim jacket, which is a stereotypical 'rebel' clothing item and gives the video a retro feel. Another retro item would be the bands hairstyles. Slicked back with what looks like grease or gel, again adds to the 'rebel' look.

Does this video fit the criteria of a successful music video?

In my opinion, this video does fit the criteria and is successful. I enjoy this video a lot, because at the beginning it looks like a normal performance video, but as the song gets more intense, the band members turn into zombies, which makes the video more entertaining.
I enjoy the costumes as well in this video, as they give off the rebel vibe and give a retro feeling to the music as well as the video.