Question 4- Evaluation

Question 3- Evaluation

What have you learnt from your audience feedback?

Reaction to overall music video:


What genre do you consider this music video?




What do you think the narrative of this music video is?





Can you see clear links between the music video and the album artwork?
 




Can you see clear links between the music video and the posters?






Do you think there needs to be more links between the album artwork/poster and the music video?

For my third question I conducted both a video and a survey. I only gave my survey to people that had viewed my video before to get a broader opinion of  my music video. But I also did a video of a focus group in order to get a more precise, live audience view on my video.


What genre do you consider this music video to be?

What do you consider the narrative to be?

What kind of music videos do you usually watch?

What would you like to see in a music video?

What draws your attention to a music video?
 
















What is your main reason for watching a music video?

Question 2-Evaulation

Question 1-Evaluation

Analysis of Band/Artist posters

The music attached to this poster would be considered 'Indie'.  The background is light blue and simple with just the silhouette of a man either swimming or drowning. The indie genre is suggested
with the light, earthy tones within this poster like the blue and the white contrasting against the dark, black. There being no image of the artist on the poster makes the singer seem faceless and relies on the audience to know who they are already. The writing of the title 'every kingdom' is bold yet thin, suggesting that the music will be light and upbeat.
The album artwork as portrayed on the right is almost identical to the poster. The album artwork was probably produced first and the poster secondly to promote the album.



The music associated to this poster would be 'Indie rock' compared to the just the Indie poster above it. The colours are darker, only with the brighter, white text to add colour to the poster. The outfits of the all male band are mostly black, again with white shirts to match the colour scheme of the poster, but also they are portrayed as vintage. Their leather jackets and blacked out shades gives off a 70's 'bad boy' vibe.
On the poster, the same image is portrayed on the album cover, relating the poster back to the album. The white again, against the black give the same colour scheme, making them similar to look at.

The music associated to this would be consider 'Indie'. The dark background with the bright, paint colours suggest that the music will be darker with colourful lyrics. None of the artists in the poster are looking at or directly towards the audience suggesting that the are above the audience. The scrawled writing above the poster makes it looks like un-neat handwriting.
The album artwork is completely different to the poster, which is rare to see with albums and posters. However, their are a few similarities like the use of bright colours against the darker.

Final Ideas

Narrative choice: I decided to do a love narrative, where a couple goes separate ways. I thought this was a common plot in other 'Indie' music videos, such as the ones I have analyzed previously. However, the original video follows a similar storyline it has a lot more to do with politics and fame, rather than just love itself.

Models:                                                          

Lauren Stevens
I chose Lauren to play the female love interest in my music video. Lauren was good choice because her vintage look following her fashion and dramatic makeup. Lauren, who is very into dramatic performance had high interest in acting in my music video, so she was a natural choice.

Outfit: For Lauren, I wanted to avoid her outfit being overly feminin because I felt she needed to be strong and independent as she was the one who appeared to be ending the relationship. So doing some prior research into vintage clothing, I found that high waisted shorts were popular and I made the rest of her outfit very dark, with black tights and a black top, opposing to Gabriel.
Also the large fur coat was also to add the vintage impact, along with the many rings, also meant to represent wealth.

Gabriel Roels:

For the male love interest, I chose Gabriel. Although he has a lacking in a theatre background, him and Lauren knew each other, so the chemistry between them wouldn't look fake or acted.

Outfit: For his outfit, I wanted to remain with the vintage theme so I put him in ripped, denim jeans similar to those in the video. I also put him in a colourful, striped shirt as I thought it contrasted with the natural light and naturist locations. Making him stand out against the greens and blues of the seaside and forest.
For the throwing paint scenes, I put them both in white t-shirts, symbolising and associating them as a couple but also so the paint would stand out against the plain colours, a opposite of what I did with the other outfits.

Locations to film

Wareham Forest 

I chose Wareham Forest because in the original video the setting is a forest. So in order to pay a tribute to the music video created by Vance Joy, I chose Wareham as it was close to my second, in which I wanted to use a beach.

Kimmeridge Bay

For my second location, I chose Kimmeridge Bay because of the main lyric in the song "running down to the riptide". So in order recreate the 'beachy' feeling to this song. Also, I wanted the environment to be happy like the  beat of the song, while the couple represent the lyrics of the morbid song.





My garden

The third location is my garden. I chose my garden because it was easily accessible, but also it made the perfect location for my paint throwing activity. By pegging a white sheet on my washing line I created a plain white background so the colours of the paint would stand out.

Action shots while filming

Preliminary Project

Unofficial album artwork

Permission to use 'Riptide'